It’s good to know there’s still things I don’t know about the beer industry. This one was especially eye opening. Kent “Battle” Martin works for the Tax and Trade Bureau and has approved 29,500 labels THIS YEAR ALONE. From The Daily Beast, some of the things that haven’t been approved:
He rejected a beer called Pickled Santa because Santa’s eyes were too “googly” on the label, and labels cannot advertise the physical effects of alcohol. (A less googly-eyed Santa was later approved.)
He rejected a beer called Bad Elf because it featured an “Elf Warning,” suggesting that elves not operate toy-making machinery while drinking the ale. The label was not approved on the grounds that the warning was confusing to consumers.
He rejected a Danish beer label that featured a hamburger, which was turned down because the image implied there was a meat additive in the beer. (full story)
And yet, somehow, this Against the Grain Brown Note label was approved.
